The client is a fast-growing bakery franchise in Canada and the US. They have incorporated VFD’s freeze-dried fruits into their bakery products. Freeze-dried fruits such as strawberries, raspberries, and bananas add vibrant bursts of flavor and a unique texture to their offerings. One of their strawberry-based bakery items quickly became a bestseller. Compared to fresh fruits, freeze-dried fruits don’t spoil, require no preparation, and have a longer shelf life. This has significantly improved their storefront efficiency, reduced waste, and allowed them to maintain consistent quality across locations.
Logistics is the biggest challenge when supplying products to an international franchise. VFD partnered with food service distributors such as SnowCap and Sysco to ensure the regular delivery of bakery ingredients to store locations.
Pack Size: To support the convenience of store employees, VFD developed specially sized packaging tailored for store-level operations. The right-sized, resealable packs maintain the freshness of the freeze-dried fruits, ensuring they are always ready to use in bakery products. This approach not only reduces waste but also simplifies inventory management and enhances operational efficiency across all locations.